Permanent makeup is one of the few industries that ignores luck, connections, shortcuts, but instead rewards technicians based on the merit of skill. Though it is not easy to become a top artist, it is close to impossible to enter this industry without meeting the standard requirements of technical and artistic skill.
Here are 3 reasons why many artists quit before they discover their true potential:
1. Low Quality PMU Machines are hard to use

Low quality machines are hard to use. One of the biggest reasons why some artists learn quicker than others is because they work with high quality machines. Low quality machines are not stablized and will create shaky lines. Low quality machines are bad at depositing color into the skin, leading to patchiness and premature fading. Worst of all, when a machine is poor in quality, there is less motor stability leading to needing more passes on the skin, greater skin injury, and a more damaging experience overall.
PMU machines in 2023 are extremely well engineered and are therefore easier to use. Artists that choose not to update their technology will become less and less competitive as more innovative PMU tech enters the market.
The timeline of developing talent is significantly shortened in 2023 because modern machines are more user-friendly than ever before. Students learn at a much faster rate using modern machines, with many fully capable of working on their own clients in as little as one week of intensive training. Not all quality machines are expensive. The RealTint® POLARIS is a highly stabilized machine that is both the least expensive RealTint® PMU device and ideal for beginners.
2. Clients are unsatisfied with poor quality

Poor quality is usually created by low quality machines. However, great machines can be useless in the hands of an untrained artist. Training and practice are the pillars of developing a permanent makeup skillset that separates a good artist from an elite artist.
Thanks to Instagram and Google, clients have more freedom than ever to choose the best artist for their permanent makeup goals. When an artist cuts corners on their training program, they will lack the fundamental skills needed in order to create Instagram-worthy eyebrow designs. Clients can discover the level of skill of each artist in less than 10 seconds. Artists that have not had a complete PMU education will be eclipsed by artists that have had strong training at reputable academies.
The average PMU artist will struggle to find work until they can perform at a high level, which can take years. Hyper Real Academy graduates typically work full time immediately following licensing, with some building a six figure salary in as little as 6 months. There are many industries that benefit from cutting corners; permanent makeup is not one of them.
3. Competition is too intense

In 2023, there is no shortage of permanent makeup, medical tattooing, and hairline restorative tattooing professionals. Though the number of artists seem abundant at a glance, the truth is that most PMU artistry is outdated. Very few artists have kept up with today’s techniques.
Because PMU technology is both rapidly and consistently evolving, only a few elite artists are capable of offering services like Nano Brows and Hyper Real Brows. RealTint® artists have scarce competition, even in major cities like New York City and Philadelphia.
Hyper Real Academy champions innovation, and encourage all permanent makeup artists to pursue continuous education. Because of our values, RealTint® is one of the few permanent makeup technology companies that will allow trade-ins for PMU machines.
Hyper Real Academy offers scholarships to students who demonstrate exceptional skill, so that they may discover their full potential as a top tier artist.




