Advancements in technique and cutting-edge tattoo technology led to a surge of popularity in permanent makeup. As of 2025, Hyper Real Academy has seen an increase in Nano Brows, Lip Blush, SMP, and just about every PMU service we have to offer.
Though we are excited to see that the PMU world is growing, we know that there is also a steady increase in tattoo removal services as a result of unsatisfactory work. In this article, we will share some important information so that you can find a trustworthy technician in your area and avoid the ones that may botch your tattoo.
1. License
Every tattoo artist must have their own license and state-required certification displayed in a prominent spot in their place of work. Without a license, you cannot verify that your artist is trained, knowledgeable, and insured. If your artist cannot provide proof of their license to work, you should not allow them to tattoo you.
2. Portfolio
A PMU artist’s portfolio should be filled with clearly photographed and unedited work. Look for examples of healed work so that you can review whether the artist’s technique will result in good color retention, crisp lines, no blowouts, and no ink migration.
3. Technology and Techniques
PMU is always evolving, meaning that old techniques must be left behind. Avoid technicians that insist on using old techniques and technology. Absolutely avoid technicians that choose to do microblading, or any hand tool in 2025. Machines are invented and consistently reinvented for both stability and safety. RealTint® PMU is always second to none because we are always leaving behind older technology for new, cutting-edge technology. Innovation is the key to the growth of every industry, and PMU is no exception.
4. Board Certification
Every tattoo artist must have their own license and state-required certification displayed in a prominent spot in their place of work. Without a license, you cannot verify that your artist is trained, knowledgeable, and insured. If your artist cannot provide proof of their license to work, you should not allow them to tattoo you.
5. Reviews
Excellent PMU will consistently earn excellent reviews. Reviews are a two-way street, and multiple bad reviews are likely an indicator of poor performance. A quality PMU artist should not be lacking in makeup artistry, tattoo skill, professionalism, or customer care.
6. Rates
Quality PMU artists are expected to charge above the competitive rate, though this isn’t true for everyone. New artists may choose to offer a promotional price to collect more portfolio photos and client reviews. At Hyper Real Academy, all artists are trained in the RealTint® technique and are board certified by the AAM. These artists trained under our instructor Anna Sun, who has 26 years of experience in cosmetic and medical tattooing as of 2024. Anna is one of the best PMU artists in America, but will frequently offer free services for live demonstrations and as gifts for cancer and alopecia patients.
At Hyper Real Academy, we know a thing or two, as we’ve seen a thing or two. Picking the right PMU artist is crucial if you want a precise, flattering, and gorgeous procedure. While there is an unfortunately large amount of unqualified artists, we hope that you will be better equipped to make the right choice after reading this article.
Interested in a procedure from us, or looking to get a permanent makeup education and license? Contact us today!
